How To Increase AdSense CPC: A Beginner Guide - Manzar

Earing with Google AdSense but not satisfied with the CPC Cost Per Click and looking for the solution that how to increase AdSense CPC for boosting up your earnings? The only solution to this is optimizing the ads on your website. Yes you can optimize the ads in many ways which we'll discuss in a while.

In this post, we are going to share 6 proven methods to increase AdSense CPC that you can adopt and apply to your Google AdSense-approved blog that can increase the CPC. We have been using Google AdSense for a long time, and in this period we tested and learned multiple things about how we can increase the CPC and make more money online.

CPC is an abbreviation for Cost Per Click, which is an amount one will earn whenever a visitor clicks the ad on your website with the help of Google AdSense.

AdSense CTR is the number percentage of users who click on the ads on your website. And, there's another kind of CTR that you may view in your Google Search Console account; don't confuse between those two. Meaning is essentially the same, but only difference lies that AdSense CTR is the number percentage who clicks the ads while the normal CTR is the percentage who clicked from the search engines.

Select a Niche

The most significant factor that might make a difference of tens of thousands is the niche. The CPC that AdSense earns depends solely on the niche for which you are operating. Not all the niches earn you the same amount of CPC. I would request you to go through the previous guide on How to find google AdSense high CPC keywords, where we explained how to find out highly paid keywords with very high CPC in Google AdSense.

Once you finalize your niche your next step would be to search for keywords on which you can create content and publish them on your website. Wait! Do you know that huge differences exist in the same niche for CPC? Yes, you read it right. Take an example that you found a niche having high CPC. But not at all of the keywords related to that niche have the similar values as of that niche. Find those too.

You'll require tools such as AHREFS, SEMRush, MOZ, Google keyword Planner tool and much more to get the best one.

Yes, the content is the king. You need to generate quality content that really helps readers and solves their queries. Great content can work wonders for the success of your blog in so many ways apart from increasing CPC.

The content you publish on the website should show your expertise and experience in the specific niche in which you are blogging. This will increase the level of trust of your blog among readers and they will re-visit your website for reading more content. 

This thing is noticed by Google. Also, the increasing quality of content can increase users spending time on your blog as well as that is the key rating factor. This could increase the overall ranking of your website as well. Better ranking means more traffic and more revenue.

From here, you can check all ad categories through your Google AdSense account from the reports section. You can block categories that you don't want to be shown on your website using Google AdSense. If you are not alright with some categories you can simply block them, and therefore the ads related to those categories will never come onto your blog. You need to check out which category is paying you more and which is low, and turned off those categories having a low CPC.

One of the significant things regarding Google AdSense high CPC is where your visitors live. One cannot expect the same kind of CPC for a visitor from USA, UK and for visitors living in India, Nepal, Bangladesh, Pakistan etc.

Yes there will be a huge difference in the CPC you would get on the basis of location. Here you can increase the CPC by targeting visitors in the premium countries. In order to target those countries again you will have to conduct extensive keyword research and identify those keywords on which you will be able to rank for these countries where the CPC is highly paid. Keyword Research.

You can't ignore the ad placements. This will also affect directly to your earnings and the CPC. Look for where you are displaying the ads on a webpage. It must be somewhere the users see when they open the page, and it must be easy to click also. If you are showing the ads in the footer, sometimes the user doesn't scroll through the side. Then you will get nothing even for an impression which won't be accounted for.

The best ad placement in to show a sticky ad in the sidebar because this ad will appear all the time even though a user scrolls the page up and down. Another ad that needs to be placed between content. Here you can add the number of ads according to the length of the content. One more ad which you can show in the header but without disturbing your blog's layout.