How to Optimize Your Google Business Profile in 2025
Hello and welcome back to the training. In this article, I just want to bring some of the pieces together and point out some very clear, defined optimizations that Google shows to every business owner. Every profile I have looked at has these identical optimizations that they highlight: "Did you do this? Did you do this?" Every single one. So, let’s go through these tips that can make a significant difference.
Test Account Overview
Let’s take a look inside our test account here. This account is set up and mostly ready to go, and now we’ll focus on the optimizations Google suggests.
Optimization Tips
1. Set Up Booking
Ensure you have a booking page and that it’s attached to your Google Business Profile. Google provides a booking tab with options for third-party vendors or even Google’s own solution. This is optional but offers an extra link and enhancement to your profile.
2. Add Exterior Photos
- Continuously upload exterior photos to your profile.
- Filling out all photo sections is crucial. This was covered in earlier parts of the training and is essential for better engagement.
3. Turn on Chat
- Enable the chat feature on your profile.
- Ensure you’re ready to respond within 24 hours, as delayed responses can result in temporary suppression of your profile in search rankings.
4. Add Directions to Your Website
- Include a directional map from the user’s location to your business.
- If you’re using the old Google Business site, ensure the map functionality is still relevant.
5. Confirm Holiday Hours
- Keep your profile up-to-date with accurate holiday hours.
- Google rewards profiles that show consistent attention to detail.
6. Add Amenity Map
- Consider adding a map to showcase nearby amenities that may help users.
- Ensure the map doesn’t distort the density or layout of the page.
7. Get More Reviews
- Actively encourage customers to leave reviews.
- This is a clear and evident way to boost your profile’s performance.
8. Create Offers
- Google emphasizes the importance of creating offers, not just updates or events.
- Tailor offers to the exact services and locations you want to promote.
Key Takeaway
The secret to optimizing your Google Business Profile lies in plain sight. Google provides clear guidance on what they value. Following these steps can significantly enhance your profile’s visibility and performance.
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